Curated by Doruyn Chong for the Walker Art Center, Ordinary Culture featured three artists who often repurpose and re-contextualize the banal world around us when creating their work — from everyday objects to shared experiences and belief systems. The gallery guide took a similar approach by using certain elements of the ordinary — nested newspaper-style pagination; cheap supermarket tabloid-esque paper; default 8.5 x 11 and 11 x 17 page sizes; ubiquitous fonts such as Times New Roman and Helvetica — without directly referencing the graphic vernacular of those sources. The result is a vaguely familiar physical form combined with a contemporary design aesthetic — a hybrid approach in the spirit of the artists' work. An ongoing dialog with the artists allowed me to gather images of their works-in-progress — as they were creating them. These process shots were reproduced as both full-bleed black and white spreads and smaller color inserts. Images of the final pieces were then reproduced as large full-color foldout posters.
11" x 8.5" (folded); 17" x 22" (spreads); 34"x 22" (posters)
32 pages in 4 nested sections
4/4 throughout
Walker Art Center, Visual Arts Department
Art, Overprinting, Repurpose