Blu Dot is a mid-sized contemporary furniture design and manufacturing company based in Minneapolis, MN. They produce a single catalog annually, which acts as their main marketing piece for the year. As a result it is required to be many things to many people — both a seductive marketing tool and a lasting resource for retailers and clients alike. This was achieved by splitting the book into two sections based on a “reverse mullet” approach: fun up front, business in the back. The first half of the book presents lush environmental photography that asserts Blu Dot’s personality — a unique blend of humor, irreverence, and Midwestern mythos. The second half of the book presents traditional product photography and vital information organized in user-friendly layouts.
Blu Dot Catalog, 2008–2009
Blu Dot Catalog, 2009–2010
Little more fake blood, little more smoke.
9.5" x 11", 72 pages
perfect bound, softcover, 5/5 throughout
Art Direction & Design: Matthew Rezac
Environmental Photography: Dan Monick
Styling: Janet Gridley
Coordination: Medora Danz
Blu Dot
Midwest, Photography